Affinity blue mark
Primary mark for light surfaces and documents.
logos/affinity/mark-blue.v2.webp
Affinity brand kit
Logos, colors, and identity
Approved Affinity identity assets for product, partner, and media use. Copy a CDN URL or open the original file when you need a production-ready asset.
Logo marks
Use these approved variants without recoloring, stretching, or adding effects.
Color system
The core palette used across Affinity marketing and product surfaces.
Affinity blue
Primary actions and brand fields
Signal blue
Highlights and marketing accents
Blue wash
Quiet blue backgrounds
Ink
Headings and primary text
Surface
Page and secondary surfaces
White
Cards and reversed content
Typography
A restrained system stack keeps the identity crisp across product and web surfaces.
Primary family
Inter
Use the system sans fallback when Inter is unavailable. Keep product labels compact and sentence case.
Infrastructure for modern prescription workflows.